Research in Ghana found that young people proposed music, storytelling, peer-led activities and familiar community spaces as ways to make HIV testing and prevention more relevant, accessible and private.
What they studied
Researchers invited young Ghanaians aged 15–24 to propose ideas for improving awareness and access to HIV self-testing and pre-exposure prophylaxis (PrEP), including long-acting injectable options.
They analyzed 103 eligible submissions from 12 regions, examining how young people wanted prevention information communicated and services delivered.
What the research found
Participants submitted ideas through writing, visual art, music, video and other creative formats. Of the eligible submissions:
- 32% were written pieces, including narratives, poems and scripts.
- 19.4% were posters or graphic designs.
- 18.5% were audiovisual submissions, including songs, podcasts and videos.
The proposals emphasized communication created and delivered by young people, using familiar language, humour, music and storytelling.
Participants also suggested reaching young people through campuses, markets, festivals and community events, rather than relying exclusively on health facilities.
Privacy was equally important. Many proposals combined public engagement with discreet ways to obtain HIV self-testing kits, prevention information and follow-up support.
What this helps us understand
The research shows what young people can contribute when they are invited to shape HIV prevention rather than simply receive information about it.
Their ideas brought together music, creative expression, peer relationships and familiar social spaces. These were not separate communication tactics, but parts of a broader approach to making prevention feel relevant, approachable and connected to everyday life.
One of the most important findings is that young people considered communication and access together. Creative activities could introduce HIV prevention in familiar settings, while privacy, personal choice and practical access to services remained central to their proposals.
Although the study examined proposed approaches rather than measured changes in testing or PrEP uptake, it offers valuable insight into how young people envision prevention services that reflect their experiences, priorities and communities.
